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Internet

Zegna steps up social strategy with Facebook fashion show

December 29, 2010

Zenga is launching a Facebook fashion show

 

By Rachel Lamb

Italian apparel designer Zegna is bolstering its social strategy with a Facebook fashion show and photography contest for its Z Zegna line.

The brand is showcasing a live fashion show via its Facebook applications and allows consumers to take their own images to share with friends and family. A winner will receive a ticket to the Z Zegna SS 2012 fashion show.

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  1. Christofle spotlights two centuries of innovation at Paris' Musée des Arts Décoratifs
  2. Dior welcomes first beauty boutique in North America
  3. Lexus logs 25 years of 'December to Remember'
  4. Luxury brands losing ground with younger audiences: Bain
  5. ‘Shifting consumer mindsets are set to enable longer-term premiumization’: report
  6. Kering launches Generation Award X Jewelry to support sustainable design
  7. Gucci channels spirit of giving
  8. Kering slots new CEOs in at Saint Laurent, Balenciaga
  9. Trinity Investments acquires The Standard, London
  10. Luxury Unfiltered: Burberry is on the brink of self-destruction as it taps a new CEO
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