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Internet

Zegna engages savvy male consumers through Google+ campaign

November 9, 2012

 

By Erin Shea

Italian fashion house Ermenegildo Zegna is upping its social media strategy through the launch of a new Google+ channel called “Zegna: The Modern Man’s Manual” to engage male consumers in an online fashion dialogue.

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  1. Manolo Blahnik opens first Shanghai store
  2. Bentley anticipates first electric SUV, arriving in 2026
  3. LVMH partners with Swire Properties towards sustainability in China
  4. Balenciaga, Under Armour release collaborative capsule
  5. 2024: A year of cautious optimism in the luxury market
  6. Actress Anya Taylor-Joy hits Fifth Avenue in Tiffany & Co. holiday campaign
  7. Ferrari teams with Paramount Pictures ahead of ‘Gladiator II’ premiere
  8. Leading with pedigree, Range Rover promotes plug-in SUV
  9. Luxury Unfiltered: Are multibrand ecommerce platforms dead?
  10. Luxury Unfiltered: Crisis or opportunity? Why luxury brands must focus on strategy, not fear
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