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Zegna campaign shares sheep to highlight quality materials

April 13, 2015

Merino sheep on the Australian grasslands Merino sheep on the Australian grasslands

 

By Kay Sorin

Italian menswear label Ermenegildo Zegna is reminding consumers about its use of high-quality materials through a digital campaign that asks “Why are suits made of wool?”

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  1. IWC social snow globe stirs up winter memories
  2. Luxury consumers trending toward goodness in purchases, values
  3. How can luxury brands tap into the back-to-school season?
  4. Balmain enlists virtual faces as brand spokesmodels
  5. Rejection of Cult Gaia handbag design points to high evidentiary bar for trade dress protection
  6. Stuart Weitzman names Kim Kardashian as global ambassador
  7. Preloved items from Hermès hold highest resale value: The RealReal
  8. Rimowa takes animated approach to holiday ads
  9. All-electric Mercedes-Benz pushes 'Defining Class' campaign into modern era
  10. Tiffany keeps it simple to attract interest in New York Times ad
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