Internet
March 22, 2013
By Tricia Carr
Menswear label Ermenegildo Zegna is overhauling its digital strategy to combine content and commerce and offer a seamless Web experience to consumers in all global markets.
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","iv":"b03cbcc4c5f9edbae36eab7dd15e6c0b","s":"558582c0c882dee6"}
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