Luxury Daily
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Internet

Zegna ups exclusivity with email, Facebook sign-ups

November 2, 2012

 

Italian fashion house Ermenegildo Zegna is gaining interest for its “Ties Around the World” collection through an exclusive email campaign as well as a Facebook image that prompted users to register for its new special project.

The email invited consumers to a “privileged preview” of the brand’s project, which is a limited collection of ties in a tribute to the most iconic cities in the world. A similar Facebook post appeared that asked users to register to be the first to see the ties.

To read the entire article, please subscribe or