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Dec. 22, 2024
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Multichannel

Zegna, Maserati eye new consumer segments with design partnership

April 19, 2013

 

By Tricia Carr

Ermenegildo Zegna and Fiat’s Maserati are cross-marketing their Italian brands through a long-term design partnership to produce 100 limited-edition vehicles and offer Zegna customization options.

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  1. Estée Lauder Cos. establishes new fragrance innovation hub in Paris
  2. Happy Holidays!
  3. Mood of global millionaires in the pandemic-era
  4. Iris Law stars in Versace’s Dylan Purple fragrance campaign
  5. Luxury Unfiltered: Burberry is on the brink of self-destruction as it taps a new CEO
  6. Desirability, operational efficiency key to luxury brand growth: Accenture
  7. Mercedes-Benz rolls out AI-enhanced MBUX Voice Assistant
  8. The RealReal opens retail location in Houston
  9. Luxury Unfiltered: When brands fall spectacularly short on client service
  10. Preloved items from Hermès hold highest resale value: The RealReal
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