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Commerce

Zegna hypes ecommerce debut with exclusive two-day preview

December 8, 2010

Zegna's ecommerce Web site

 

By Peter Finocchiaro

Italian apparel brand Zegna is generating excitement for its first ecommerce platform while building a database via a two-day sneak preview available exclusively to consumers who sign up for the brand’s email alerts.

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  1. Belmond to launch new luxury sleeper train in England, Wales
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  3. Luxury Unfiltered: Burberry is on the brink of self-destruction as it taps a new CEO
  4. Bentley anticipates first electric SUV, arriving in 2026
  5. Loro Piana, Harrods celebrate holidays
  6. Rolls-Royce brings new showroom to Abu Dhabi
  7. Burberry appoints new chief product merchandising officer
  8. Capri Holdings, Tapestry abandon plan to merge
  9. Four Seasons announces World Kindness Day activations
  10. Luxury Unfiltered: Surface changes are not enough. Luxury must master the art of rebranding
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