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News briefs

Zegna, horology, Valentino and Aston Martin – News briefs

October 9, 2015

Photo by Tommy Ton for Zegna Photo by Tommy Ton for Zegna

 

By Staff reports

Today in luxury marketing:

Zegna tailors strategy for changing Chinese market
After a “nightmare” year in emerging markets, Italian luxury menswear brand Ermenegildo Zegna is trying to stabilise its China business by pushing made-to-measure sportswear to upmarket customers and seeking to attract middle-class consumers with less expensive trainers and accessories, according to the Financial Times.

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  1. Women now represent 13pc of global billionaire class: Altrata
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  4. Off the Cuff: A Q&A with Steinway & Sons' Ben Steiner
  5. Dior goes for gold with flashy J'adore campaign
  6. Sharon Stone embodies Italian glamour in cinematic Dolce & Gabbana campaign
  7. Clarifying luxury brand values and positioning for an evolving marketplace
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