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News briefs

YSL, Louboutin, Chinese consumers, Audi and Facebook – News briefs

October 4, 2012

 

Today in luxury marketing:

YSL's red-sole flop: How the French house lost the news cycle to Louboutin
On what some have called a fortuitous Wednesday afternoon in September, the eve of New York Fashion Week, the Court of Appeals, after more than a year of deliberating, delivered one of the most anticipated verdicts in fashion law history. The industry had been buzzing for months over the possibility that Christian Louboutin could lose his signature red-sole trademark, according to WWD.

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