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Fragrance and personal care

YSL Beauty calls to consumers in edgy fragrance campaign

August 23, 2018

Zoë Kravitz has been the face of YSL since 2017. Image credit: YSL Beauty

 

By Sarah Ramirez

Yves Saint Laurent Beauty is tempting free-spirited consumers to answer the call of its charismatic scent Black Opium with help from a new fragrance face.

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  1. Ferrari teams with Paramount Pictures ahead of ‘Gladiator II’ premiere
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  4. In Geneva, Christie’s records new high with Aga Khan emerald
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