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June 4, 2025
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Fragrance and personal care

YSL Beauty to launch fragrance activation at Macy’s Flower Show

April 21, 2025

The installation, titled “Art of Flowers,” is timed to the 50th edition of Macy's Flower Show. Image credit: YSL Beauty The brand is debuting the installation, titled “Art of Flowers,” at the historic department store’s Herald Square flagship in New York City. Image credit: YSL Beauty

 

By Luxury Daily News Service

France’s YSL Beauty is joining forces with U.S. retailer Macy's.

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  1. LVMH, Dior sign Paralympic champion Pauline Déroulède to ambassador deal
  2. Dior confirms Jonathan Anderson as sole creative director
  3. Luxury Unfiltered: Emotions, not transactions, will guide the luxury experience revolution
  4. Patek Philippe inaugurates San Francisco boutique
  5. Roberto Coin brings in Hollywood heavyweight for global campaign
  6. Beachy takeover from Le Bon Marché stocks luxury exclusives
  7. The power of affiliate marketing for luxury brand growth in America
  8. Ferrari introduces new dealership design
  9. New marketing chief takes reins at Equinox
  10. Hermès renovates Four Seasons Macau store
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