Fragrance and personal care
April 24, 2017
Staz Lindes for YSL Beauty
By Jen King
YSL Beauty is leveraging user behavior by encouraging its Instagram community to “tag a friend” to expand the reach of its latest social media campaign.
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","iv":"46368c78788b3e8ce21549c7b7bd96d0","s":"973837d2ad784fff"}
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