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Fragrance and personal care

YSL Beauty adds to party guest list in interactive social effort

April 24, 2017

Staz Lindes for YSL Beauty

 

By Jen King

YSL Beauty is leveraging user behavior by encouraging its Instagram community to “tag a friend” to expand the reach of its latest social media campaign.

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  1. Vestiaire Collective partners with influencers to combat fast fashion
  2. Capri Holdings, Tapestry abandon plan to merge
  3. Neiman Marcus honors Leonard A. Lauder in New York City
  4. Burberry overhauls strategy amid rocky interim results
  5. Off the Cuff: A Q&A with Natura Bissé's Patricia Fisas
  6. Luxury Unfiltered: Crisis or opportunity? Why luxury brands must focus on strategy, not fear
  7. Ferrari teams with Paramount Pictures ahead of ‘Gladiator II’ premiere
  8. IWC Schaffhausen wins top prize at Grand Prix D’Horlogerie de Genève 2024
  9. In Geneva, Christie’s records new high with Aga Khan emerald
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