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Dec. 21, 2024
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Software and technology

YouTube expands short-form video offerings in effort to fend off competitors

August 5, 2021

YouTube’s “Permission to Dance” challenge kicked off exclusively on YouTube Shorts in July with K-pop band BTS. Image credit: YouTube

 

By Nora Howe

Google’s YouTube is introducing the YouTube Short Fund, a $100 million fund distributed over the course of 2021 and 2022, in an attempt to build a monetization model for its newest short-form video feature.

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  1. Accor developing Sofitel Diamond Crown Hai Phong in Vietnam
  2. Wearables, AI at forefront of 2025’s digital trends: IMG
  3. Estée Lauder Cos. establishes new fragrance innovation hub in Paris
  4. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
  5. Off the Cuff: A Q&A with Aston Martin's Marek Reichman
  6. The RealReal opens retail location in Houston
  7. BMW models top luxury auto shopper poll, Tesla slides
  8. BMW sets record with funds raised for education at playoff event
  9. The 1916 Company recruits basketball player Tyrese Maxey
  10. Leading with pedigree, Range Rover promotes plug-in SUV
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