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Software and technology

YouTube expands short-form video offerings in effort to fend off competitors

August 5, 2021

YouTube’s “Permission to Dance” challenge kicked off exclusively on YouTube Shorts in July with K-pop band BTS. Image credit: YouTube

 

By Nora Howe

Google’s YouTube is introducing the YouTube Short Fund, a $100 million fund distributed over the course of 2021 and 2022, in an attempt to build a monetization model for its newest short-form video feature.

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  1. Authentic announces Barneys New York Residences in Tulum
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  5. Vestiaire Collective partners with influencers to combat fast fashion
  6. Off the Cuff: A Q&A with Natura Bissé's Patricia Fisas
  7. LVMH launches 22 Montaigne Entertainment
  8. JLR announces all models will soon feature FSC-certified tires
  9. Moët & Chandon, US Tennis Association reinstate partnership
  10. Baccarat Hotel New York's Guia Llamas: Luxury Woman to Watch 2023
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