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Dec. 22, 2024
  1. Estée Lauder Cos. establishes new fragrance innovation hub in Paris
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  4. Luxury Unfiltered: Burberry is on the brink of self-destruction as it taps a new CEO
  5. Luxury Unfiltered: When brands fall spectacularly short on client service
  6. Desirability, operational efficiency key to luxury brand growth: Accenture
  7. The RealReal opens retail location in Houston
  8. Iris Law stars in Versace’s Dylan Purple fragrance campaign
  9. Preloved items from Hermès hold highest resale value: The RealReal
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News briefs

YouTube, 1stdibs, fashion designers and millennials – News briefs

March 17, 2016

Image from Jared Leto Snapchat story for Gucci Image from Jared Leto Snapchat story for Gucci

 

By Staff reports

Today in luxury marketing:

Why YouTube is a more important platform than Snapchat for luxury brands
Even as brands like Burberry, Chanel and Louis Vuitton are building buzz via Snapchat with videos and posts that target millennials, luxury marketers should be wary about going all-in on the app, according to digital marketing execs who spoke about high-end brands on a panel at South by Southwest Interactive, says AdWeek.

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  1. Estée Lauder Cos. establishes new fragrance innovation hub in Paris
  2. Happy Holidays!
  3. Mood of global millionaires in the pandemic-era
  4. Luxury Unfiltered: Burberry is on the brink of self-destruction as it taps a new CEO
  5. Luxury Unfiltered: When brands fall spectacularly short on client service
  6. Desirability, operational efficiency key to luxury brand growth: Accenture
  7. The RealReal opens retail location in Houston
  8. Iris Law stars in Versace’s Dylan Purple fragrance campaign
  9. Preloved items from Hermès hold highest resale value: The RealReal
  10. Quarterly sales down at Versace, Jimmy Choo
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