Luxury Daily
The authority in luxury news.
April 6, 2025
  1. ‘Unlike the Rest’ from Ritz-Carlton Yacht Collection champions service at sea
  2. European buyers shopping more often on live platforms: report
  3. Off the Cuff: A Q&A with McLaren's Nicolas Brown
  4. Maserati returns as sponsor of Rolex Monte-Carlo Masters
  5. Prada’s first standalone restaurant arrives in Asia
  6. Ralph Lauren launches heritage-inspired exclusives at Neiman Marcus
  7. OTB Group introduces first corporate volunteer initiative
  8. EssilorLuxottica extends agreement with Roger Federer
  9. Gucci uses Grammys as platform for ambassador announcement
  10. Bentley takes commissioning experience online
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

News briefs

YouTube, 1stdibs, fashion designers and millennials – News briefs

March 17, 2016

Image from Jared Leto Snapchat story for Gucci Image from Jared Leto Snapchat story for Gucci

 

By Staff reports

Today in luxury marketing:

Why YouTube is a more important platform than Snapchat for luxury brands
Even as brands like Burberry, Chanel and Louis Vuitton are building buzz via Snapchat with videos and posts that target millennials, luxury marketers should be wary about going all-in on the app, according to digital marketing execs who spoke about high-end brands on a panel at South by Southwest Interactive, says AdWeek.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. ‘Unlike the Rest’ from Ritz-Carlton Yacht Collection champions service at sea
  2. European buyers shopping more often on live platforms: report
  3. Off the Cuff: A Q&A with McLaren's Nicolas Brown
  4. Maserati returns as sponsor of Rolex Monte-Carlo Masters
  5. Prada’s first standalone restaurant arrives in Asia
  6. Ralph Lauren launches heritage-inspired exclusives at Neiman Marcus
  7. OTB Group introduces first corporate volunteer initiative
  8. EssilorLuxottica extends agreement with Roger Federer
  9. Gucci uses Grammys as platform for ambassador announcement
  10. Bentley takes commissioning experience online
VIDEOS
More Videos

MORE IN News briefs
Day’s wrap: Sephora, Selfridges, Burberry and Mercedes-Benz
Yoox Net-A-Porter, Tod’s, Audi and Emirates
Day’s wrap: Yoox Net-A-Porter, Tod’s, Audi and Emirates
Day’s wrap: Chrono24, eBay, Fendi and Aston Martin
LVMH, Prada Group, Neiman Marcus and Mercedes-Benz
Day’s wrap: LVMH, Prada Group, Neiman Marcus and Mercedes-Benz



RECENT ARTICLES
Chanel to serve as timekeeper of upcoming Boat Race
EssilorLuxottica extends agreement with Roger Federer
OTB Group introduces first corporate volunteer initiative

‘Unlike the Rest’ from Ritz-Carlton Yacht Collection champions service at sea
Off the Cuff: A Q&A with McLaren’s Nicolas Brown
Ralph Lauren launches heritage-inspired exclusives at Neiman Marcus