Jewelry
July 2, 2021
Jewelers have had to quickly pivot to ecommerce. Image credit: De Beers
By Sarah Ramirez
As luxury jewelers look to recover from the COVID-19 pandemic, digitalization and sustainability are key to engaging with a younger generation of consumers.
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