Research
March 14, 2014
By Sarah Jones
In today’s economy, luxury marketers should look more toward psychographics than income demographics when trying to pinpoint a target audience, according to a new study by Unity Marketing.
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","iv":"45a562bd0c0db2ab07c6f147a24629e3","s":"26ea5d9c8526e7fa"}
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