Research
March 14, 2014
By Sarah Jones
In today’s economy, luxury marketers should look more toward psychographics than income demographics when trying to pinpoint a target audience, according to a new study by Unity Marketing.
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","iv":"717e9f24bce01a764ffb9eba01d6a50d","s":"6d53f85f1d6dbba5"}
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