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Dec. 24, 2024
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Food and beverage

You wear what you eat: China cannot get enough of food collabs

June 9, 2022

Luxury has long leveraged food brands to create multi-sensory experiences and appear more relatable. Image credit: Zegl x HeyTea Luxury has long leveraged food brands to create multi-sensory experiences and appear more relatable. Image credit: Zegl x HeyTea

 

By Adina-Laura Achim

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  1. Audi propels Santa into the future with electric sleigh
  2. Bleu de Chanel dives deep with new campaign
  3. Diageo unlocks Fusion Partnership Lab applications
  4. Rolex honors anniversary of Rod Laver Arena ahead of Australian Open
  5. Stuart Weitzman names Kim Kardashian as global ambassador
  6. Luxury Unfiltered: Burberry is on the brink of self-destruction as it taps a new CEO
  7. Rolex partners with Melbourne’s National Gallery of Victoria
  8. BCG: Four trends driving the new age of luxury
  9. Cartier pushes collections via snow-themed mail catalog
  10. Bentley spotlights its drivers’ successes in film series
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