Retail
March 10, 2022
Shoppers are most loyal to brands aligned with their personal values. Image credit: Gucci
By Sarah Ramirez
The stakes are getting higher for brand loyalty, as rising expectations from consumers, supply chain disruptions and changes in data use complicate the relationship between brands and shoppers.
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","iv":"5ad0fdf9ff8464cf7a3c24e7007f4e05","s":"b443ec62dec933e9"}
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