Retail
March 10, 2022
Shoppers are most loyal to brands aligned with their personal values. Image credit: Gucci
By Sarah Ramirez
The stakes are getting higher for brand loyalty, as rising expectations from consumers, supply chain disruptions and changes in data use complicate the relationship between brands and shoppers.
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mAdhxv9mKGPshcULwQ\/v+UKLA5XYDldUQQWXwV8AKYVxNkI3saf+fAB\/fzrp7ePhH97a1SfWsVcPfv20CVOR4TXiuR1MDaPM6DwRsTvTM2iI1aXGPJz80FFog3bteAww\/WFlV3BNywnVbUgmZamEd1K7Ok079mGBc8UdYKxoSdIvK\/9Oe5wNJPMlss3C80kIpp4cq1tSOXvsuzIOzDeCOaYr3fDBHRtTT5PpDDaVJNRxbEZpJLGB2WXED7ykAJfZNyujHi4e9uXvcUj+29N6AwJSvPXpx7Bj2AXgXNdbGKFiqRwMSVvS86bQQ9QocKtgiJ3ezvPCI+T0zxPspME2DMPWp7LtDkirPZAsxdiVxWd3+kHRqEN0PcKe9hF4mQZVSoOporENTQNHMeEaltmyyLg1WGs9H9gup5bPjN8emsmYEIrHqwL+0dCW4CyT4F1pmlb1lPj2QpLCW02lgu1SD1GCIrt8f2T9KZdxtDWOled5dsojCsBnzhd\/0IEmGI\/KmDLtJAcCVGf3Ud0JhL2pXI6sRzix9W0VvnO9pBgNQU99gv8JFg4hwoYkp4PL77bxO7DI2IzUZtqFcEv7QSuzhn6s\/lZpL3Ol8vW8\/RSLwIMhsq+ysxxq5GtoGlhALvIyLElXqOAyuWdLerQVffYFrvp4lC3Q2ZRmhor0ropFMZ9zm0iO6UF9JaxbxViXOy1UrqsWL42gCffJ1UUnyy\/Ww6zTQa54vWxR0rroQOS\/AY9BD3Tlqtfs7+DiGgvrBeFxKQ3KUAy4+l3dGTrPjITixxchLnL1swjob8+rQbtmCbZVdXfcTZauAh6XS6WOu\/OSdI04mDkW8ypI6rdmXBWG1KMepKOFnm8IIfvOc4G7ZnZp1sPbao89yXXRz4kU16vrqmA94tciuzccJCMxXPlTjZrAotbJDx9CJPiW1uyhhnzKrs9B27P6vbIYA+3rdWjSWmWcl2Cy0Ew1W5bdSwSw0+XybWC\/fpAjoaga8PNCSXKBmaAyI7PpyLW1rPHZfKZaSsb2+\/mXH\/5bdAivqoWUDTk4K2UAH71A3h9cjXlMkNIlYrOkZqLgOIKoHiM5Dhb1BE8UTszCQ2B2IXoepnlX4mYFI1UOlhxg50p3POOSm5Ezjwe9rqmUji00jWA8ckWL5MjYZrU1F3eUfBHHWFORo4XuQ3tdBfnNcvcPYSLkGz6Fn\/nUinsv2QgbMz\/PW73FOThXy0C6CPKshR8KdwgIozVAB5mEg6Ga3nMx9QKf2WXmjNlxuqfpe3UyHZ6CbPNzeuz4u7BpmBP+DQizyCLkjxTUgj4LXmiNf7tdfNiS29ul+\/9OfmbAWWqWz73nViFit1MGBLzAsmpm94LXc4wp9waLl0Qj389NC4iWztN+BlRd7LyT2sWwCTp\/HDxOupZClJS01K3\/xw7J0O5y\/iVMuvyTtQUEuzY\/wFBlkwPO8fE6BrYApDuilxluk8N2Prx5dv+9s4vV9zhffhqm5WDceMRSkVfAgO7nHRqEKRa\/KRJzAd3D0UY4RBRG\/mGiwE5NPtZkq9XQYG23d6oATxRlrwKu0dakAlsHLB03quQol2wIv7v8BndbjeYarQv7wjlaz8jyK+ikDeO5IpRTrh4bS7NA3pOsBNUhTfjaJT+sSMCJYEUB5Gp5Klr7apzdmJcrxT0YEuCEh4PDr+zwC7Osd81GDEubY8vv87xnLO0XuWwNukCbC0W7ONR\/ngWXGonFAKEf7Dr1XLVlvblkTehsJOgQCaWj0gUkYSw42r7W2C42GwC4mJiENH5RrZ72PEo\/y5mRKOgr7HHDujgaeUl6ilMzqZseRmHWMJOWJfk5wpLJf+5IurvAp7ZGr1djYNAgPmR1K+V\/P\/7Le5p6eD4dDVABB1jM4e94lNg4TDWFiG3jQ5kc8GIJKupeLQpO2+naYzEWtBq0ZddrecYbGUt\/2aBnBFIXbZrrTTPF3HlyL8goyiD\/KQhac1NwYgNvDWxYBckq6hnWmzUIFk+JGF2YIy4YykFycY84UeDzNFfqKQNf7\/oEW7hQuTRD4ptaNKZNnqJoTA12erXEDoNokHruOd3WC05vkMZHAsmXvbUlw2pwME0VpbLaU\/vjHWClAPBOPgkZEZQmlZfuS7rezAXm+FHcn2SKZ1mRrpMilzOmCmgt5YDj\/4meJSIlJlhlfYC2dpdqRNlc0NPUP\/9RlAYywT6ERNB5wz+B+aS2Ds\/Jejd3feqtNgr6OEntyvK05UMXNfYTHU9i1OOChDEGapUAMimHCiYVoQLI14HGWn6T7vB8jKNjznsvcQG8HRTioWswLNGfOYu1YTKhQBQfQXmmKAxM+GsjJ\/gn9UopSrbGLREYXCM7uHE\/UkO7H1B4KX68kIYR34wGcLkj\/LGrTrxqpEQMr1zi9ko2jmotI+PILiuM2we+bntHwiMhWIq4N1p4urcf7zg2NGZe0EOFcGvmoQGsROtV8v4PoNAJtshHynMbWHrcpv8aRbziUI08XfEVpvcy4uqgpTkVjGRS2\/2Y23ppnoqebYxADS1lNRysptcjC74ltSyIzx0leT5CuHAw25W4jB4DjIsX3\/7cywbd3VDACEzuob4dDEA8YiV5xiKxi65Fj60O87kKe7bm5it4H9N8OvFv\/KpLSsFw1q7zUN7PGo7\/GCC\/hbZjt2c\/3resE4Wm5fm\/Tug8vT\/Lz+WZpmxeVSfNRjuWuK6blTH7Jrugsx6CL184e9iagxTdx7+\/m3kEUaf\/PrXJGX5\/juOeABy5uWrqPhqLzL6P+XdALxUdoaSYJSd3aN3bDNQ+omTx7tis7mT5xCJ4DQHxQBhPx5KhzJAYucACkn7vq8VE68OYMmL2sjgluIVDVClzBwIs+y71MVwMWbICc\/nIBLY35Jyx+DxMfb0W6jTaCa0uLAitgSmObftDmQTF5XTNaQQLNxyVdXR+tgCsrvco8zxN4MERxVkC4c7EK\/AleUayQZ9kJdysbM08sTk2NVkXWFKAVUf5vHzawtYCuBcbB+37tnqqQjVGi1UeSHWEDW9i2lpv3FLRnbBUn4wUJZvaMrhDrWjdq0s6lmKpSur2GoRfja5rq2pZDReY521c5NBWjgm6PJy8iT2aJ4Cr15FLJLyQEydzZ5onCSpIpLeLKunlxfRNUvzGQ714GtqS0ddht6x\/oM28NQxwrn4AElfQndDqN1Kz7prtAd0Dw0y01nE+WIqIkBQw8o9LVO2sbkQzHjJXeX0IF\/W3sIIGdbJjx7uS3r0+TVGqJNMeavFbcvRsz6TNSiz7GRxRC58nSUfvWY7twi+8I5TlXB9URH1GIygJA5XSDsK+zUJrPJcKInviydIWP7JBtUZDbt+z8Cgny9CQuRXrY+b4RrKkRa3vcBkvArQYWHoC3Psp+nfl\/70cFlcnOY7xFFyZfIOr\/9RNrznF+CVUi040hDqwlDiZvZzO0yi5qL3U4t060x+etCxlyPmRqUX\/UNoAib8NnDV4hHgd6AcIdbBdkBAKt+P0GEiNroQmPD3uJPyvM4DNX1+ChlMR8gRHnM0Wek27pces2xEUy2IHA5GQ+LaSGQ\/+c76RUlGTx8VbzKrPDWfMaLuqYsLIv6BsI2fIM9CcFuMNLMuTdlyzPUEWizLpyAyCig2s6whPQZWfM+9XeKhqxw3cHGlFfWEySeMdDi9pppPSnbgp3s3D3TDYhl0lsAdgWsCu10sn1BpFfWhFpteh9fhKPoxakRLY46KQV+t4YAhzltIegS5UuoQ8\/13ZOKVe0qlKb3iQEVPXPrkqhum20gJDPwLuTSpQs+Sss38faGJcOdHtqpRIaViWiBJWPnt2dpbX2vHTwEXPQeT+CW3lLEvFSBecOAnQisqOZ+qnhDfqh7hKLx5GV6ePlq477u0rvIlHQ1zw+yjcKSOtOzCEfyCy5g8C\/ZIkBomhZ2WjxwA+58s4EW1D2oKQlAiQmRb8yE8dq7nGporTUWtDutGbMDVF02a+LTE17DlV7BP48mZXCa9HzaYaAbX\/TJUyxSAGZ77UU8iEjzENpIuE70H4c747NSJiECWBZ1DSkKOmYrABZoC\/Nbgq17UZpyKjfpEfRjLuvZP00aw01qHqk+L8svKlgGXUEmTVtKDjn503EDjDEzpprzsDRoqOZHstonfH2F8VHx2AsxMm1oN1fDHUwz6yKkBTA\/\/eact4MgFf0c\/ZmfqOjl69OtkumIRS4RK7zi7ORw5FuJ\/uWGVT7V45YvbA+77gh0zR5CEdXVLcweirRVlAtPezxqc6DQMlYXdGhNq2lddRfIjX7JcyDl6BrejO0jzh\/fPN5L8U4o1L1BpfchFej9crv3aPUcXwfGfnc0smYNNpmJUb6TsiJ8VjEhBW90HJnSEiYWVpKZOrbK4\/kgPd1tidKYrn6\/MsTGEQcb8GeaV\/jV7kIdIqkcgaWrkp51b47qpuRPBBqIw8yTP1LIPL8FF3oUnNva0URkAEk4fP5wzB5oAbfAZX2HZy9FL40mT8lKZXLrDhW5Q9aZvtAZ\/JWm2d6sx6nGp8vaREqZKZ1xqoxhPc=","iv":"a9211859e06264553e80bf10f70a4f10","s":"aff1bfc2e7f46b3e"}
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