Luxury Daily
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Retail

Emotional loyalty can boost brand sales, consumer insights

March 10, 2022

Shoppers are most loyal to brands aligned with their personal values. Image credit: Gucci

 

The stakes are getting higher for brand loyalty, as rising expectations from consumers, supply chain disruptions and changes in data use complicate the relationship between brands and shoppers.

To read the entire article, please subscribe or