Retail
June 17, 2021
More shoppers want to be treated like VIP. Image credit: Bloomingdale’s
By Sarah Ramirez
As COVID-19 restrictions continue lifting in the United States, consumers are ready to shop — but they come armed with new expectations for brand communications and offerings.
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","iv":"09293de8de4f2f233e9d1949a05a9200","s":"620bbc8af5ba6106"}
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