Mobile
July 28, 2014
Yoox mobile commerce
By Sarah Jones
Yoox, the official ecommerce partner of Kering, is teaming up with Chinese social communication application WeChat to enhance its consumers’ mobile shopping experience.
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","iv":"3b0ae0a07b27d555b63f5edd2065dea8","s":"cea1325b955afbf2"}
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