Multichannel
March 20, 2014
By Joe McCarthy
Private aviation company XOJet is reframing its brand image with a client-first campaign led by a Web site redesign and five brand rules of command.
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","iv":"e88034e7a613fc5e15b5c14fc9ed3219","s":"0a38dac04c78a7b6"}
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