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June 4, 2025
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Apparel and accessories

Would Chinese shoppers buy a “Made in China” luxury bag?

August 12, 2022

Chinese designers are pushing the frontiers of creativity and attracting consumers through localized marketing strategies. This has led to the creation of a “Made in China” luxury market. Image credit: Icicle Chinese designers are pushing the frontiers of creativity and attracting consumers through localized marketing strategies. This has led to the creation of a “Made in China” luxury market. Image credit: Icicle

 

By Adina-Laura Achim

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  1. LVMH, Dior sign Paralympic champion Pauline Déroulède to ambassador deal
  2. Dior confirms Jonathan Anderson as sole creative director
  3. Luxury Unfiltered: Emotions, not transactions, will guide the luxury experience revolution
  4. Patek Philippe inaugurates San Francisco boutique
  5. Roberto Coin brings in Hollywood heavyweight for global campaign
  6. Beachy takeover from Le Bon Marché stocks luxury exclusives
  7. The power of affiliate marketing for luxury brand growth in America
  8. Ferrari introduces new dealership design
  9. New marketing chief takes reins at Equinox
  10. Hermès renovates Four Seasons Macau store
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