Marketing
April 23, 2020
Western luxury brands can learn from the rise of the worry-free narrative in China, helping them better navigate the crisis and connect with consumers. Image credit: Helmut Lang/Shutterstock
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","iv":"2349bf77b77f4b6954f6f2f06d6375e0","s":"7634cb5ecad2c4bc"}
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