Travel and hospitality
May 16, 2024
The company is bringing together a sense of heritage and modernity for its refresh. Image credit: Jumeirah
By Emily Iris Degn
Hospitality brand Jumeirah is refreshing its visual identity, recently taking to the famed Burj Al Arab property in Dubai for the reveal.
{"ct":"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","iv":"791692b31e42995a94254eedd52bef0c","s":"ef85bf95a0ae0444"}
Share your thoughts. Click here