Travel and hospitality
May 16, 2024
The company is bringing together a sense of heritage and modernity for its refresh. Image credit: Jumeirah
By Emily Iris Degn
Hospitality brand Jumeirah is refreshing its visual identity, recently taking to the famed Burj Al Arab property in Dubai for the reveal.
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","iv":"379b60f1350d26b8992abe904c169e31","s":"d8429c15e9dd0a3c"}
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