Travel and hospitality
May 16, 2024
The company is bringing together a sense of heritage and modernity for its refresh. Image credit: Jumeirah
By Emily Iris Degn
Hospitality brand Jumeirah is refreshing its visual identity, recently taking to the famed Burj Al Arab property in Dubai for the reveal.
{"ct":"ztCu1h4dZNl03+ZCh0JFERAO+vyJXMBvnkH6lb\/L4ikq678sIZgY3pVVcGvz+D9kZbf39f6LRBT5inCOxvV\/2cK6UD9RFVp+g\/Y6uGzzkHcWXJZAO4uFGfM74eXE+\/BicVreAcCQxMSI7AfIhyF4X5EhmdLaBl1zijxN1ZYcmDz0nSUkg4QdkLoFLmOoRWidj\/zW6iT0uyzovcHoiroZnYZ6F9bAZe18zZcFsGjsYSi8fCQA3pxdVNlv3Pw7SS8MSv2Y7O9LwpeyiDu0vSBPJial9kPQjg6+nU88znH5Sbs+ZaaZc0Ko5pnLTQyQ9h7swNwkqDxgr5WHjZpFjpxpzb5VPSZRLkAhb19yE+cmCRb8dwhksxw5hFOak6VEX+QI2xqZXivAEVJh1wBveyU4NBugl3NFis3ToutjPpflPtRdgvsfMlGRB9SItLw8jxc9VkrxkwtHpF+XH+u75sL4Wi9r9\/qWqa79qTxA7TRQtMfKJH78teWkK3tUB8bWYO7o5dFXKq050aBG+L8lgNoDgAJD\/j\/yh7G3mTqcFlAAA\/7QxIHD2MPRuS9ltFTKmgr0QQVb5XRLlBiDA0XBciou5dQk6sXse2RHl\/7TPj0+oGyLPClNYU2gQnnXUnyVCd9cV3JsW\/LhNVqbsHaspX+mIzXHHHaLbDCNgrSUnicZLAdHIQ4qydd9T9UsHknm45S0IePosgKoLuL2USDEAiSkxXSnuY2Ff8dpWWHSULpB\/hCw0lsDC8BNXjsNQjhw0b7Sjv5fuYDRj2TU\/QpJkP0GnX+KS+DIePbW0r97db6ovIY\/eyUTqOga4KqngiMf7N8CSS4\/s9b0dOH508UtNtuG+ElRafmWoyOKBX0mc2h5mTpV3Mah4EoJSEU8nT0oJu1jeaaXBLJFWOKg0CkkFAb+m\/yVwh8PZQvXbWuUO4c4rELnqm3699LM68hjRadYBMrjmgMmbAYOmbEPkWUOicGguFl0tgwQCmahMdkbfoRKns18kEMn4EThE6jGvKvEmMAn4z44RldzM17s\/zC3L0A3kYnEVUPCW1PSE6cpSHsu3Dbvh1aloKr4gkXvhuuEWHevOT5P7EBUvKV0diJcf4HrF+dQXQhSLUG5ARPlnUZ11cG533rK7F9zfXNWsW9iuoWC1mEAuG9ffnekUiSDos0nTW0zRzyEsOKxjip6ft9HSuthiUmjiq7vAeG45LfBQNo2G9t7ojMTj7w7LLIY+gK+sJDOkjy+mgI5k7Nh3ktlRWqay7aQQrdKbDUYP+GMlqujoRLbcy\/1m+UwxHmvvgl\/s1txxRZ\/Dc5zid1hxBph3+NjpkuoG0kNRvtcWtV7bJtRF5R2zHoaQoKxEcAC6PprXPiGU45guhqXvPxCt9r\/UBPNqeY3syJtKZE78iiQNNmLUavmuAhBE320IJTLi5tPjvDYBEvmtqP03z4iCRcjqZBEoZZHyQ+JQUs9x3PXVLS2tBfpXa4g9CpJBxDM14nwI6OEWzyrmhX\/+dfFRJ3ktK0jmQjlantJWpwFXMYwNyX6WUmKtYt8qczF8gS5CHtOok6SOm6LkS0JPmrHV8kC8+9RGg3MaVD4pEJYG+yM9GrCFSA2B7Q51YGh7+j7vt9c2F3rbKVaPneA9BSnWlyb3rxPD1uVaFlZwuTL1C6Y4nNT3fJSkfg2b4g9V\/U7RqY3YwAvS9+duhHxX8AZBynV8IzZM+JuiHQwu4UNoWpRayF6z12UL9mO2RKtS+itdCTq6MH2wlWDf9Wwry1x9K0BigELXcwjfbpkHCK4LUcvlpu2XS9yx9aGffRZUuHDnxjPPLTVz4upd0p962Y5IbCZRCmB8f7a+QT2Dbmq9b+sUQRbgZmEL\/kLxY6nxkzfWcq2ELzPfudbMJwTDS5ZxIQHYmznhuwT+GrTPbc+1snYcbG6CMf6MUUNA6V55X4dC3+r6cMKubgmyu3G5cYsD7HZZGcpzPh4+Dm8C5LJLHWpoaNz+1R0zwMND5WAydzvOnGU18JK3J55bmI4HVVMYFA866bna4eb8jEhxhdft7Gt3d+7yV0D2QVf0nspTA+NNlP+lSi6valsArTTBZI8fDLDX+qYs\/VWwcF1bPEQ5JrWSuHrMqY+bOArRIzeHoyc4u7256c8hoQPWG1LMO1IznMtW+1KNg5u1JUuIUKNCGkqG7Cc9r1bvxF1BkgPFML\/kC7KeJHwDJ+nysZDK3vrmLzz1OSFQGO2d9lJh7z+wjTG6SG8PkgcUOW3EZ0hxt7Gh8MxcBBwPYxiUWOvOyzCdKS7ysuaQBC1H2F9PyaSQOAutytcrNj5if7Y4RwzI14+lZ2cCey3RzPPhv4IPt9tdydecAwkRCR1dPp3zYzCq1\/8Uupelpbiex52KFjssiL4bO22yTU3DyNrodVS2L8pLH4gvYv4i5AD7UC0e67OVXWLKf+p\/K2ZW0qtQxeIovN5N42qIBXFLvAa+CPuOIkM4MIZQm9gg4OQKDitE1qzFA56QTl0rtDXAjm9e+i3Mt\/c4\/lGBQEUkWQNgSHUFoXjyMuZJ2uOktM6Q6eQtbfgav+x8E6AI6f02kJw1rniO5HQVSypzBLWyWVymgwrm27stCynAJIQ6ns3dBT6kkHpz7Zp8dJ48OWi1xT8KqNJBU7zT7Tm7amwXji4SA2IGxekFBU6t1JFdkgySkPmh2i5B9bVq0XVdbJEZlv+2SWPm5mRMgxDQvX054MhjmdsbSifl\/M6qZmtPWHCFPAVBH+btqPxdYTITnhvQw4c4R1cor2UID7FM2ig39K\/FtGrEww8hWVuGqIS+ESAR7lkJ8KHXlehyacexrUEE+Pd0xEy8+qt2yfUREJ4nnRY6jRg21jH6y6RifNg\/TcRCjLAS9qpzP2Z0+Z6Bj5hKKx7OfzAzckK6HBj8QiWPhYGYLxGJtkbWx4hUI4BPLxA8OGsUcusuFiYnXQ2dSzl6+96rEazZcizKAIlB3s5LBa0lR4PAu0xsf66arlPHv7muoaq611MAdDh+XIOtuXcXn13Zjd6yaL\/qm7exQMR1iZ6MfVd+gvmYkt36z3PVXbqd7qWpfvb5gEksyxT1sJ+Vb1vSYDjcmTxn2sNWWWix3lLqbWEOG4srRjYycqZX0A27K6Xb7OIAXu3WaxyjUSDF9KPYX1xtby5WQ5d2AnkZH03FPYD7YqfIzbRA8QptbAkRKJiaV0manm6gFgA4pwjXg7tqtu6IeBYVr7mlh3Ct5Yz5JUc+fvseEhKCizJx1glEiessgZl6H5VhP7Ohi\/HnGPuTu5buaXEIGWC2YSomxULPkWAsCstDkOtL6tBpmP8wVt\/vXD5gTM8v9aKsGkWGvYbAkudFPoDG9XEzBkXqviIDVesyTbcWbAmuzIOP4puK8pshmxde4JmzBeyWedo70zKthjyMmSmT0lAo40NIN6m4IWWMLwIKXgbkBZTOLrHMhoaoW9kNor0fA5TGGjasaN4QZltAv2qgPLJ\/S57JmXjxnQ8rWHr1ApkXx35Gi28\/VpxqHWSNY0LK3vPtaERB6RdbG5U0aQWtnDfDjQuZFTNOSWrEVw6ADOVPMuAayQpXky53Q8cWRLTBkmB+3PKVbex1+fVhvHNmSedM2Y2M\/l2QkS0NKTKRwpGdps5AZ+5BQp9VuDGaTIyHnvhEBW9h5HJh0g4RHmodpN3AGa9JosFbarQ+qIv79A+SP9CF8OsrUQeJZfdpL181N9BNmradAZ53loL8oB4q\/PKsI1CPGlrEraSYKftbCnup89Tr5vdJQapk3q\/U4oO8LlTcClfeNRl2P13RXrydJr7XaqaQ\/CB9OsEfy7lLeStUulKAAlobo2eMWMauuMYTLjQjslMjC01lPXj786kld8HLDx7GWPi5ol34o87Xv8l6pBCEpxxjmWbjBbqVioUJj6oF0KSNxDqnfO4oX0DLDCN20BXxj63wu2OD3VTgtUQfKuHhhhhJo14W1PflC6AxBLjzOFaeAlAPBQiuJZdJ1azIeZxcJ\/u7hLxRT8Nj90Gsppq42FV7VUcKyRDu2KV6kuzT5JscogubdHEVjZf7gXsB7yvRr2kkq+zGbB4tJJMeRZGP1xVIXkt43uuZm9m0NiYVFufN8Yzy9O0ExqLBRcRYo\/rV1VQ4oqhTEkUAtup7+tCS22c6vhLB6NFNCYQLvEEvSo5OQg95Lx3gw3oSKnzVaY3X0YXNzxXmJK3hBqROOjrYOYWZyCJqaDmmGWnhFuuqn12CKW\/dc5nQqIZ0J7thdTQUwfLwMl6osc4o4GaueiKYM\/ot4W0GGitewQWi4eY8xkqBiQZMAakyJwhbE3vBFDSxp8i+o17OOTAjwBFYVWq9HhQFrwStqMFh0MkhJNGqyYEIehrM5VdVUZFihD1Cd41vmOLBG+uaElOpdZL\/ZydOxtXMICUlsiZ7ISqookibEPiErn03YYxbYrkJgcEs40PcIWegJwaaW7CrQ+ALtbmoyS5Ns1nqnzQKf5lbcv8pSC6FZxmTBsba7dDxypwg4nD1\/PjfI+WkpXT6ZncIhaqvZpQSRX7JekYhIoQqTO4WLFPhkUO71ovLE6ck\/kryfcYYi9LGqfpF9VFahaPG9Z9bAXWI3fmYYLEM2wnW7zVFAJubvpSC6gEmHKAYlPDAKai00QRg1F2h1nCveHeafAlUCIDgpqHTKzQlZyfZS7SVJyvyFsCkRDpjVrlzJCdh8+yPAJ9GyZ86rlhxsAxAklmRIGnjBZ112B5hHnPLJIW\/UWgM0uIj28oSsBvC1CCCnYEJaNDBJGJhmEMxWdo1vNDINMqmhfUdnT5JR6+r22Yn+pSLh8FTz7Z9B4s9X2SCkTOm5GtJwoPYsdrZ2\/Q1ilo53XKT1BlpVFhE\/nssODjplSbkC34X6AuRjoVkRg8FPXMdtJqN7LjKoEUgLByAvrFrNLtmjbQVDlWIC5oHHVnODE603hGXpN\/2DWX6BuaeaMIJEMufWn+h70mZ8lFwdkmavVqSmoq2dExipB9F\/lUonIeFYgX3T9gPLsQhR0AHD\/W01NFlyTRCRpAXmYzhQzzWM1y+vpM3Cy5+ny1EOM5TQmV\/60hYI9\/XUOFmGu693nadS8RACsvR8pkhZJcwbW+Yomx3FntDLw9e2Xav0UsZC08Fc6nLtemb5VY2Gx+p+VANenETpQNG6bVLn5baPvmW2\/EoqManEiAsia5vNJ4Rhjy\/s1u6613A7nklTvtMxyKZ9ss4nScbBFE5NbJxVo7RtovvJsXbgG6MtH5IGrJU\/U0M\/G52yOm+lYb4zO9A\/MsSh6TckkeaX6D\/aBT7ViRvt+NGIL28SXpj0e39bxARTC\/3EthhuHlQGIHYbibQjsqQjRwXVhGXhfxV0h3j5nc4e9tMnX0bWK012Jixzr2JcNhJ2v9UbmoVesG5N82AlhnX40vMKxKJarz\/Xzio6BNkOfJwLCXdl8jqWhBMXmm1qwodCE6Ai9ynlV7wDeZ6lOpio8blSZdH+9CQ3QCm5Ob3VMz+20Dhay46iZ3YiDdIu6S2fNsMP4TW8m6BH3E8WqBTLqBf66bAJWV3Ub7M9X+RfXEyifu7WMNIVysYuxyynJpzl0nOFBRm47uMRHjzsu78ynqD0lp\/IlfRDViRQ2R376bq+\/BCA2Ato20WOysh2zAb17ONiSxGkFVgKqeDaHuvrcOl4wq6h3d8H0nxlQEWcCI4l4uCFmY7oIJ2KxCwQCmZS0gmqvEdrMiK6G0rlMdT+bqXSUbLhEtWHo7JEtgg+s5n8HyH11DJ3rA7WYR3otsVFcf+jpZ5O3aeuYg+\/uBKIDS3tQO4GBlyqoqWNqNkNXDxyd5aUGek3sVoEnII+nE15m0s1d6wB1W7N\/l1NQbR7hom5pSrlGpylF0dMEhm8PpxSm7i8xNRXFW9cr082WVAFhTUgKRfsgrHxOus7lUOMa1KA+BpDKILcxuIqxUOUVKDkd6tDo2lioUdQFqdEeVIRaV0TKHBeBnjDZayJb1XUDKAr3DOzeLIch8T8Buzi+cTSM41b+yFlAn8ep2Ql0+EskiDOT3+keUci+O0HyXzNBiQVB9pLTctsJ5AS7ou4eGfkxDQAQtr0VZXFPH0RP1A1HGvNt50vHBbkpGWk5COJvEqeTNcq4YoPPwYw2Ib5btA99zbo+KlihAWuTiwlTpm4ITh4YLhjgbObuDCGCn7Epk0+PDMoxB\/Fw3ct2SRKofRKd9dZhx5XqYj0fFNPW6z5uaJIZORYweRLa8gOVap3mIhqkIxDuHnqmEwr+UeeCQJncI6+b2qnd6KCXwfoXABA+uHbnUQYcSRusz6a0G3LvDxMNcGRi1bvoxCBMcA74ujp9AQ6RWQRaAuivA\/GUBIGrjM8VLTBp\/j36VF+lD6WS\/IQKCYnjVL0rhhNin1o2u8\/7LIJ2F2Qszy6KLBLCh8N\/gZ5pAb4E0QmXrI3OJxc\/ODMxwd3tvNYAcmPaJB7N9Ppnou1Qgm1Os\/LKFjeHcynn3hJfmFsECR16ShcOjLS2qhWSoloynhMr0pMUD++SjVcwrdh+0ZA9JJu8+ObU6qGweXxk64edK4NKdAQ==","iv":"e3f26f4b6e679effe1ea89c65747e556","s":"fd4570636d1d91d3"}
Share your thoughts. Click here