Luxury Daily
The authority in luxury news.
Dec. 23, 2024
  1. Happy Holidays!
  2. Luxury Unfiltered: Burberry is on the brink of self-destruction as it taps a new CEO
  3. Mercedes-Benz rolls out AI-enhanced MBUX Voice Assistant
  4. Mood of global millionaires in the pandemic-era
  5. Preloved items from Hermès hold highest resale value: The RealReal
  6. Luxury Unfiltered: When brands fall spectacularly short on client service
  7. World's largest RH gallery opens in Newport Beach
  8. Erewhon to pilot pop-up juice bar in Las Vegas during F1 weekend
  9. Off the Cuff: A Q&A with Steinway & Sons' Ben Steiner
  10. Ginori 1735 spotlights holiday tradition
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Travel and hospitality

With ‘A Lifetime of Memories,’ Rimowa proves product line stands test of time

April 24, 2023

The LVMH-owned German luggage brand is lifting the expertly-engineered Original Cabin as an item that lasts in a marketing effort that touts the simple tagline, “Some Stories Have No Endings.” Image credit: Rimowa A new campaign encourages world travelers to embrace the dents, scratches, lines and bruises that their suitcases may accumulate along the way. Image credit: Rimowa

 

By Amirah Keaton

In an age of quick-turn trend cycles, selling longevity is no small feat – LVMH-owned German luggage brand Rimowa’s latest storytelling exercise sets out to do just that.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Happy Holidays!
  2. Luxury Unfiltered: Burberry is on the brink of self-destruction as it taps a new CEO
  3. Mercedes-Benz rolls out AI-enhanced MBUX Voice Assistant
  4. Mood of global millionaires in the pandemic-era
  5. Preloved items from Hermès hold highest resale value: The RealReal
  6. Luxury Unfiltered: When brands fall spectacularly short on client service
  7. World's largest RH gallery opens in Newport Beach
  8. Erewhon to pilot pop-up juice bar in Las Vegas during F1 weekend
  9. Off the Cuff: A Q&A with Steinway & Sons' Ben Steiner
  10. Ginori 1735 spotlights holiday tradition
VIDEOS
More Videos

MORE IN Travel and hospitality
Accor developing Sofitel Diamond Crown Hai Phong in Vietnam
The Peninsula Tokyo to host exclusive driving experience in 2025
Cipriani Residences Miami launches home decor collection
One&Only Resorts gains new president
Accor teams with space exploration company Orbite to forge new frontiers in hospitality
Luxury travelers to prioritize wellness experiences in 2025: Altiant



RECENT ARTICLES
Happy Holidays!
Estée Lauder Cos. establishes new fragrance innovation hub in Paris
Accor developing Sofitel Diamond Crown Hai Phong in Vietnam

The RealReal opens retail location in Houston
Wearables, AI at forefront of 2025’s digital trends: IMG
Off the Cuff: A Q&A with Aston Martin’s Marek Reichman