Sports
June 19, 2023
High-ticket sponsorships, like that of the U.S. Open, are hot commodities in the world of marketing, especially among luxury brands. Image credit: United States Golf Association
By Zach James
As clubs are readied and crowds converge amid the city of angels, luxury is at the center of it all.
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","iv":"d012bb570ce3dc463207d55a376438b1","s":"6dfcd590e6a7377d"}
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