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Commerce

With billionaire population rising, superyachts prepare to follow

April 14, 2016

Camper & Nicholsons Polar Star superyacht Camper & Nicholsons "Polar Star" superyacht

 

By Forrest Cardamenis

NEW YORK – Superyachts provide a peerless luxury for the ultra-wealthy, but selling the segment on the industry is still a challenge, according to an executive at Wealth-X.

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  1. IWC social snow globe stirs up winter memories
  2. Leading with pedigree, Range Rover promotes plug-in SUV
  3. Luxury consumers trending toward goodness in purchases, values
  4. Dior weaves codes and trends together in digital nail polish promotion
  5. How can luxury brands tap into the back-to-school season?
  6. BMW models top luxury auto shopper poll, Tesla slides
  7. Balmain enlists virtual faces as brand spokesmodels
  8. Chanel's Coco brings intensity to its scent and marketing
  9. Fendi turns brand ambassador into fashion collaborator
  10. How luxury is the millennial’s unlikely weapon to fight social inequality
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