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Automotive

Wireless charging capabilities trumping brand loyalty, per new luxury EV study

July 25, 2023

It appears that repeat customers are no longer a guarantee, as innovation is prioritized over name recognition or longtime purchasing habits. Image credit: TideWatch It appears that longtime buyers are no longer a guarantee, as innovation is prioritized over name recognition or previous preferences. Image credit: TideWatch

 

Independent market research firm TideWatch is out with new findings, revealing that repeat customers are pivoting in the face of new technology.

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