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Multichannel

Winning luxury consumers requires a human connection

September 10, 2014

Affluent consumers Affluent consumers

 

By Sarah Jones

NEW YORK – For luxury brands, there is an opportunity across all channels to make the consumer purchase path more personal, according to a panel at Luxury Retail Summit: Holiday Focus 2014 Sept. 9.

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  1. IWC social snow globe stirs up winter memories
  2. Luxury Unfiltered: Burberry is on the brink of self-destruction as it taps a new CEO
  3. Leading with pedigree, Range Rover promotes plug-in SUV
  4. Accor teams with space exploration company Orbite to forge new frontiers in hospitality
  5. Krug ID app creates mobile reference network for Champagne lovers
  6. Dior weaves codes and trends together in digital nail polish promotion
  7. Just how disruptive is Airbnb for luxury hotels?
  8. Audi propels Santa into the future with electric sleigh
  9. The most prolific duty-free shoppers have a penchant for luxury goods
  10. BMW models top luxury auto shopper poll, Tesla slides
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