Retail
January 27, 2017
Image courtesy of Printemps
By Sarah Jones
Retailers often overestimate what is necessary to create a positive customer experience and drive loyalty, aiming for a deeper emotional connection than consumers expect, according to a new report from InMoment.
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","iv":"bd84435031bcdb323955b5fae6e561ef","s":"90eea92214df49c3"}
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