Retail
January 27, 2017
Image courtesy of Printemps
By Sarah Jones
Retailers often overestimate what is necessary to create a positive customer experience and drive loyalty, aiming for a deeper emotional connection than consumers expect, according to a new report from InMoment.
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","iv":"73bf3d2cac54bdf195954e65cc788832","s":"09db91972f96ace1"}
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