Marketing
December 22, 2021
What does Viya's massive penalty for tax evasion mean for China’s once-booming livestream economy? Image credit: Weibo
By Wenzhuo Wu
This year was a bumpy one for Chinese celebrities, thanks to the country’s regulations on the entertainment industry — and even some of the industry’s top influencers got hit hard.
{"ct":"tcg6N\/8C7As+Qyf+uyoAMWmfA2LqsZ0aZqZG1n4O3xzP0XlXZn7nWdRLmkOLN6gdQWcS31VKHqHcNwePiMzWl0AIJUP5fR7YGd+qKujqn47zTXPr8kkY6jfhC\/0\/nQrlNF1\/rBeOTXO9cE+Y5RY7wd2DwNnzXGmOcKxfnkY0Ks+6Z7fHeLjaJ+2RPiIrzCWkREEYokMG9sp0MOEMZEMr3qiQusIa\/vOI5HPmMJvLj\/h\/wQgeh+4tliitpuj6Hl9mbTkAWnOt8w3UEFefr7SNTtwXgf+z6A184z5TbKlmPkN9smOagW4aCWrveb54HuOFkqHdtA4WbgHLUgKQSSNCgzGCWbqVGQOlpvA+UYf+ub1ynZZT08LL3DdSOUyxpJx6unOd3x0GDxBev68JS+jZnHRecf9l3xs7JwgwO\/4EblEYS3BJ\/e6INJx\/T7YQg8Wb9FgOo4K+iSQweX2hkay+OW1EvQ5YVvdjQ2R2wOE\/h0XchrxO6WSTM4gHDYDrdaLB7riEa+WjNEkYC8RfhOByFnyCdkWsw\/5xSgF7U8qTOxDdvT1yjL7rCDfO3DqscvMjdKU1njBZ3FyzJ6JvtLO3ezpbQXvhQ4SyDbFp5p6hLpIC9WX\/7KrI+PUAPrhoUmi8ZtfrrY3PbTexwkbk3l+rLCdjfICYjJjVr67vEX7VA8UTqm9iRvmiC61s35DMR57idDxWD3LG5KqSYrRPOYC9fSbSk\/a0pwFzzE2ZmDPbYpjRcKimjoCkzQJxtRRbO1dUlRJVx0MoJpMb7X9RVZXmv8Suy4cngZSST2bTjUXi2wh0UATM2SCt86GflwV08asX+PpzSOvW\/G9pYEoUTtgR37QqZ9JmggcvjavKAOTbGTP\/63lkzqzt5tmFU3nBaO42y4mkcGlf8oEfu2UaiuqWRtqAeTLFb\/nL2MFwS+KniSoFeSToXGotFBSq\/7l2LYYGTxVyKMJ+A0bBtFDMwIkEJoOhN57WHAnQoKw6uM0MA8NeeVk88Osdvc5Lhhy7m8e4f6NQCNyFLCwoMPm8WoRymb9j2EwyRaw8\/xWGAPIpdWPcUJNiNfUEykbzsb9akMNFx+j85GaYfnjN\/uxNVo\/iN7p0QrHSZzH8f2hoyg9\/\/KKNE+faJASJiJimN76vYpZe4sezPmlcH8L++5IuqTiLvIl5DI4qx7mTvIZLg0TYS54J8wiUD+sI\/EfsyP5niN\/guxiAgwGB5ZcjadH0WIsN6YEeakeebQLoTr9r6skG\/j2fwHTwayr4gVd21ApHK0fqbSq7oRurYO6K9YIhbxsG9U3iTg6+hEMqMTeIOaCuqnYe\/cuDhP52p1+OBnIf7mqk6PoFdfMiAaXSSd7qLJRSWiQW0Nn139XNLBqHraCDBb\/3p5B2eM4inCZcZUJNimKj4sfhJc77TchG7X8jDZrfLhKhraubEeDmUWDDhA9VbkFz0Wsxs1MnM8PIbFxJjnRpVZ+iQvpKVVfXBDPAIhTd3Em7cpt9F+Eb2uCssQNLiJ\/UihVgl8QGxbkaisJeuaJh3Jv58PgIScaSRES0VBww2S1vqy2bSufpmSnxVN9FhWv6L7htJHMLO\/K1mkUdUj2a7JJ\/yvJacJpNLmHtmVOQPZblsES\/QSQ+WClaxupyfVa5Uru4YosHe23MMZ8k+dxfCNJJ1E\/oJs9z58zO7WL4BK\/sz+U517VAAFPlwu87Y9weJNUvkOGHGAA+tylVxUTm6Y0cHUqGqEwbH9qCMxc3QjPF34gRmql1Rz1C8GR94FRMrsfyDcYpJex55nHPKCLAl3b7JcisC1gDYRwB07SoVmbOZUJuYt+ckGdd6eVYWAjaUXzqiU\/3kmCCK1L6VOXAYQmjTxRb7+Ha56EET9xEwvCJJIj5fRA5tT+WP3nALilVVC50LC8RoGtHVKS8nNkFwl2bnedVTISB31hLlCtECCHNbfgMHnI8Gaiue7oXsPwd3+vkkH0GaFUAZZO+xC\/723ALzsy7IWOWcz2FovhVSVRoHSHonBAGPw2+S3+MDy3WQyE3plR7wVFFENdo8OcHaKVgY9C\/+w7qJJdGud5Nh4s+2bLecPMSjWsZnZTIHH633+G2ViKHjFAynPeUGx3+u9HEf9EpxqF74EhWaeo+r0MOMoPbpq7AwZmfpUsOdgG1FN4KXlrRU9TB5SvKf7BmKNfNOwEWmKmdjhIpIFEDEOB437mbDc6KEyIvLkx6j43noKrVU2\/swdEcyH+VxVHZJpal7NIO5dyVStVgsPJjJYHYv++zhygFShlIXMTLsV0DrcM8+mP2j\/sUR3uFysJ+vn74iUgNe+ESKYaykNBEOo6yEH9qPKwduJVdcB1dqj6173zlOF6nrnTHDdipG1DikjwX3+GKjEy8rzYP0+tw8SoDgzze\/Ab8cKohuEdGYKZZVOpHgZ3ywYI4MGpE+HENQbdCZPll93Fr2fuaYtJW9SW4AVoyTPhgGR5cv37anZH\/dVxLa+ekiBkeOoK7NHJjzfcvkKcjqTnWYJhgVj0UlIaG\/Kecp5vlKDxKHJAjpKt0c\/6wHM3DbRVt9xtSovvLms8KsDNYLQJclJqs46eyifM+wOO6M8i+MfcUK3CKMSp\/6k00H7p4m8DR\/XqJLB7vrYJbVRkNsekpSnssSWku7a+XjBM+fj17lCLkzs+N8Y2I4rXCg9jrHKVe41xl\/y4G\/Hi9YZmeRtaN0JeiNgd7bRPLmLXHorB1pda8Gn2XOeQCY53RGGjMy1jyLvHMVY+tIEjf6fCtLyG79z21rl33auwXYU3CHAcM37lTePZh2KaaB6iZ33N9JGGncC62VIOsbQYnYI8IAOlBP5+XAcJp\/X1w1VgRuruBS41lNwmG3oTMwI2b\/t0G2OKQ9V3dYkfwYpsnXwg3u0PNxHGT4IFjh8xUrKvDlWlDoNRVLqhAUHTGrU+ffzbxTSGhu1wcfNGDU9UyKscxkgocbe+hw1S2sLAPwlFmwHdCswmS\/pPDzjyjPKHMhL0OGRjSMnpzY1SBaBpsPT3qhrEDZJuMIDkDz1c6GDwX81HYyeGVsOX1VGUzzyMlyXwpliobwDlbuvLaLqv9v6luUFHWH89Ueo5VgAkGnf+ocJodS2MiTIFmGbFxcjKkg0wYVWObrAemxOPHbnKujViDcUzq9woWQYSQYTf0AYzYqUNXR9elJ4kCs2YrYNEjf6IPifoYm2cALkVnlw4fYpAd11eJWT0DMtNfqOiBiN5Epq\/y4FBzskpyJ0479+j1tFrcnc\/rur1iTBmDZMsgqNNDaPsU9AwzSNFCK2psxjhnxCw6jw1WYNewMLVMDavVspikKSdzXYBuYrrfRQD6nGMgVoEvW4guzdlpyEqsyFKpk00S+XdDdYLP6VCGh6vYfKAkkMXnTUnele9IwlYtqCxlPR5OiNX7ngd2s9YUavVCP+dT6fcRJoLNHYUSJW3YjElUNPP10Jih7xDMDtwMDv0QQ7+0ha9nBbuvpuo3MPd8rlpVWGVtwbpEvTJw82mvM9QNwjimX5ULqljOJlSOsDrpVCoz5mSOancWEU2+orT8eDYLlsB23l\/HloX0fRz6wdnBI1LDgKuPrrQEhyMewmbvAcMNOuspJ2cYnV4\/vD9Ekr0TA8ol\/SNHTGZwmG9deiST1FFXcDUbsQznfVZqIaLl+O+f7VxWYcg734Fl6SB2LKeZM9S+s8HRzWgXXwwHRnf7l6HQCUQqpZSsuSEzGB2N5r18f4VUKKGT\/omQS2m8p9F2WaCfHhVAmFpcM1H3lK1Emka9PBoWe0uPjbW0JGZfKmIhUk9IX9obM271c2Iodt5GRlt8h20riJhOrkmErGcub2niInnNXMAyCgp0KP5g8QyGewqxrS\/QdlM6JnsWx754lTGrfu0GOjjQWA7uhKw9wLVfx\/B3b0NIxfXEAF43DMLpuGmm+05IHhhyvs\/EFIZQ9G9VvXD2OOmYet\/GgHrhxSHcO9JfoENAyRLPiFbXgEAA2Q4tBe+0qZc2VySAbw4qsr464cOvhTs4r2cb+9SX80T8gBv0HeqLGFcGmDjN+9u4Jrv67AvbjZFqqbFmrO6tNJUwCCEiVmyOGdRxbT9Vos9Oevw5BH1GaQsJyvGVtHlOloLH7qv6zx++7Z\/GKdwE23dmyYN+F\/FH54PeatykHK+86eLxyyPwNdQ\/KXdrm+UIVF\/CIZCetLiUxnuayJ4p6VOGphuygVg6gCjv9klbtqO8neXNLeHIUm0Du46QRUaAFtL4BY4gw7xO2V6NjcS+xPVBkqu3JRUOqRHoD17LPkpBX1FjQCcEafLhW1yoa4BAuhpdMqXCGtxBL9txJ5aTwIhY1c2K5KOXESnEsZxpTj1G8cyakf7KupRFJ8nlFHymCShCq8XSKgs8VH4h1QfKbjlQ+acxNQpfwJcIWrITG4x5F4U1BUVVADIZXfbtdzdRXQ7OfPbamtukZvzPED13FuByQ8WEFjB2vGeR1FovXzub3RAIcxg3\/rBe1KKUsHlUv2gMZXykSCAazRur62pyRLT4QqmtbXCh8b\/Ok179TmQP4Av67u1WlaTHzSPJOyYHch1hM51jjgYLMTA6q3uSt6ZiEorBM0CL3WXuz89lA+0QnraWyhRx","iv":"0de54f29a6060580c966652eb728300d","s":"4fa31b6e8e2e37ef"}
Share your thoughts. Click here