Advertising
October 25, 2012
By Tricia Carr
Luxury marketers often take creative liberty with campaigns to build the coveted buzz-factor among their target audience. However, two recent instances from Chanel and Barneys New York show that public perception could change the meaning of a campaign.
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2OSsLKdPZ25DbU3A+nz6xODHvwvJ3nBjxfpsX6Cxjc9RzLCxlyAZfjXHVXNpWFhStRTvXHLlf\/8ZzFe96H9543TQBHS5oxxTKMLCXGE2fVldVWXr2Ru6QnZcSC1ZpV2ZHWJk\/NQtW0yNqGZi0djmTEyeZKOKDHaYq0A6PAEGZOimgkqNFa1SlTHNsVIEZd2VmggS22W5q9l3Bnjey3LWrTQWTvA9FhaPJD1zOoGvQAttwn0VWd3gelMGhyjNC16PsHG87ssQiyOPLGZVTDH+MRHkv4x+FOPfWq6+tcYjDtuQWlVBh1eFmgV+6KBcv5trpbU0MNzqh5g49SgA6XZxfJ70bpTYW1+jyPo+JsRsU3AnU59KG9Et3BCoSphLD5p8qb\/nqG2QjEX4oxpjKY3pM0Aa7FE1kGADgE5oARVV9Hbed+sdKfi0H3nK7bOmRxA7ywdHe89duZ\/TtzDWQ7IjytSPzWRbszOZGPxySjUREHU0Jwlww24Asb8Gdp62+\/oTNCY3h9DmdWakumN+BZ+AgE2D9z00CbGoITdbPK84BeAzK2tffQp96Jx0M1kMQOG5KD4AMqGEONM1UqEw3ywWWhWhdi5dbkItRCcxwOOzMRaUkY8bgUGFjjA2\/UuC5JweUOIwBORje5Tx4PxaolnZvXVC5b+WOB9\/xKUH9OhyfRSDN8jksZ8lZsDyYX1i7jzf6K++YLPIMnl8ZX0I7GP30z2DThalYMBgccTgw3urZiecPHvH2wysbluB4YgmmGm2RwPkLrlNe+kkU9eGjZFZ7zM51e76\/Iv04sfvMGdkcgh4s3zQlM\/FQnCWGVjWGmmeRN02nebmhW1CfJvA6g2TsTfb+\/j\/vIztTM7PrvVtNzioeV7mEBzn1zwSgWHMPcxiWBcYXKMKWCYjvsBy9PMuRoR\/ySj8ucm6rmebGcrc+tLzbRVxqPBGwLguI6BWrJFCLwspzekYQjoj4lZIg7VVl5AnjehLHOVzfZkNz2q0FA1IcS2SvgMSBfWiHVwJB6SKWEQjYNTMujrLNayWmUy6r8n9stV2+Bf02A9wHooYYs94YZfIaaQP7j+wMrmoP4+20YuWM9fxSg9D5gduWIoszBm++qPF7h0NRjFQZFHIvCJSVRCGhJEqOzT9q5li1GG11G9gz\/Pv9MwsxfoE3FewX829yAco0vT8JZOfdqR5fD3qL0Ldk2E1MAVds7fsPlgfia7Fo3FIL+Q3Fpa9GFvwpngAflhJG7VkUdtsaXX+zUwqd4julbJqi\/VPnSrVIbYfQsrdroIJUqyRGXrPv3ncVTem4hQ7tb10ixvo5X5Kbf4OA7SjbOchiDq\/VEEZZCgRJvFjhkmjij+cUGrCkZaG04RAok3XSNW1AvvjXmTypAyyI8cWh4V4y8t5PXwVAM9m6FBSc2907JeFy3iBp9jr20rV85n1UB2r4QO6+V0uuOCSq7NH8Nf0B45dmLixXKJ6QJZ7Y3Ib9vdRaLEjmzGWuUbK5fIxdtfCcN026oYlvLhAZgBOGwejyEXPMbeFHxqzawfZMlRuSbAVw3ROCEaHBQDlBbuZ0d1ycM7jLCeCcJjrQTaEhEaP\/JJzzUUMB5J3NRL9vOuYxsxD0qJGbz5+l\/45u6Gmw1OXce3ZRTzYmGSoqKhmeVeYhHTX0yILnh4fMjyJxMBnbv3alyxPwKc7jWuokkX9aOmI+kXcNm2+Yr8LgwqUuISuhb4UCUsGDFmXbD6FkQ9t9ZeJS1N0NpiSKKOc7GVo0D3mlYFKPtjqUWmvVupWqTwU\/BH0MQJ6ZINgohQJSd7olOi9qXrOV9adcukN2ZCPKbW6Vy7XKa1r6PP3iE8ntDFSBPpZ\/R0EIDpk69G7Fdg3sWJRMulGdIayId5fW4+mil1gcYM2to26DtQ3XHAZvZhGyCUr++\/B7EFoVtKpsnN\/3K9BYMiexGTskGSc8azf3ariTwIVkCm5IkFp3c48ehLrSRIiIBdrgkKFJnGbja0NUia9A\/NsbN41JRaOy3SE0DlleiBlLiPqfwalCXaox3wtheUuAplpyrmLoLcf\/k1rFGmLsuLtXDtUgyu7mDcwhYb7BcnSqPzQ7ONcw6+hoR3xuvZcPRj7YYDFE9w4E9FjaJPE0HCkL1BtVxzajf6tnGmn\/7Bipxhx6V7HTZvoPchhWegMiJr2FjDKuuuB0Z3+udv5G1F5ovjG6IVetQ2ADWGsOiqy6c9zM1KwG8dYQbqIrIRdO5ogvvdkvuZ3+UPbH36eEYG4tPFioJ\/xF5SckneyDEOwIda80Opbldn+sub7GGzO0vXZ+RCF0lfNvpnf\/IKFtDUALueCKAz5moL6MsZxXyHUN48yyKgL69pS2ds1C68rsxhXOamDBZA9Wb\/FbjhVm9wC5CMBY43WLp6yZaEgk2fMHbbyiIdWym88covPg\/L7bxcX6rOGt0Bsaqx3t4B7zcB9MwHTJsB3M9XzW\/qZgc7ITU8vQDUYCuqsrLWnDoYBXEjfOFmNgSXm1x0X2cM\/SoWa26RGjCaI21jnMTF9RVbdPQ1SAZdTNFZEPh\/AtBCV2yCqyUw8LQdTGiDs9kK4qTBx8NopP+KP46Vw1AUR6uYn4KV70X0WvdKvkd765+9BFhYB5fLtvShSZRGAIMbylYZEb7m5YvE+26SlsX2R+3Lb0YtBpo1C\/QjulpJ4EGe06olnEjw1FgHhCkjV29t1\/5eu7sAKrcitEew0+4h\/EVdooSr9T70Jyx\/R7CwOKPwyAhzEfak9ZI5uZxwPzO5BCd1562R1SzR4sbK5a9CxkmCkglZBY9SE3IT\/HOUSlEOSBBBIm8yrRhjaLS6WsMtuhCJ32C\/U\/QQVpD3caGNGe9bI6G1t+hF8D8P7zVlh1HQH5+k8arDjOokqTSZqeL\/9ki6tiqdwiAci8+nwtbZDQPBQIgsrxeagUXFJ7GNvzXu71ajTD\/0ik323CXRYHHMfMQrzWY+pU7EjHNJ1TwZO+VQyK5e3NwgOVs3QEz9M+aPj3Cbv1e7lWdgnOoBt1\/+sEWfJjk72+fGgHNAWDfA5d2wbyfnAUGd6gKm\/cLeJoeBF+Y88iNTEYobadwmQXPDQr09m6Xe2wy3xiWvZW+FDr4CVHSDAfzq4yYthmoN9Hlaz6H0ke9p24J6sZeSYz6t1eO16Hpg1+y9Tdwc3AxqSV+B\/b5wZXXt5aUNdIGNHUWjIq0mPocCD2js0u49UxrFHauuovrfCyq89vBYi0\/T0SDeGpSw6JHPjJzaAbudamIhGDqGlvLIXO6k\/u\/KQ0fTmwr1GqAYcQ+pautb\/wuGKwJUFoeFTdDs52hUrKKuFMx9zNm9w27Ffd8hEiurT\/j8cV2teYiIuVLpMGMht3TFCuy65CTtNVdEKmhslHs5i\/PNtklNUOAnQjySHk6HECIzWKIOQwDq78W2x1Vduqj8XiLn3GclB2hCdrPHsAzYfz\/tQ5mMYaXwZ36ciVt195S6OmtZ53SvMcu3HHsdL4qXi4lVMDT08PX3Jmm95AlUWIiMSNMXKDcquTvQt90FFwhy30RY4GAAKknKDwpyXlrG5Iq9cMEIuVUrUc4yz4+kLWigwuGZS699YQIfUuV2xvrazQaSrEVUh\/JBUEtT3MrL+mvZhZO+jJCl2uvhT4dyAlU9c5BCwrR1Ppz0fQYwxGH4ATgF1xsyK329b+psOyaTEP2oDKmTlopGl0MBnYlskxAChC6is5\/vKkgDoreBjoHIJcoGZcWRHr6BW8DwpSaALUNeyviXbwzoSVIKFFggD6+Ra92UNDyIaLT5HvPnmw3emTKJJVdtibtmLAZNRIZpKM5lMNjmC7+6C9gWOiqSAx6MgdvOgNH+qKGhyjiqZpGpJGkcb5+cUaF9WoVWZY6Y73G4DG4XMyCx\/yoKO1J1s1aGBa1M6eFH9y0nQxdbTv5fC4CddhKyX0QaV+6atUmzD7fZZvtlbFZqWF8TKjtJTjG6LflOiGRw9+\/hnmh7IXd5dIB1F\/AVfMPGZxvRH5BDGEd+MaVJ5S9AugN75HZqTpJve5C+af\/aGI8KirjNlID3erfYzp2sSFnHFDMUO\/QpBbwSGJYl4Evu77mB0FF9pVaxbFvL+rKTkJiRpz7MzwhcYxd5rCaNB65Uj2j1+kT65Jty1t61EBKr8aztQyS9ZJoa6s4eu1yIGMaS6JLdadHtgFiCPFD1Ro3a96M3rQ07X0pUQIPUJoh4eFjIMP+6emKDiBzctqxwudn\/RAo9MveKedJ+M0KwLwpEnV23u6JyPkw6udWvQhixdKGm6wzmbL6rdqzj2JFKckLSrp\/WWt6e74YLuxcDVy4IbweqGn+mpi+xgyQ9mAMwA+JyCTLrjANN5jyQP5z6WXiStd3KU5qTz7ko4rZMu0e8d4Nhp13LrbY\/KkFe2p5iEuOxy+vt\/yI0NGm3O9rI4cHKTsznDFrI9iFu9RLSRvZWlJgEjv7u+nfE174xmYA51MLr4jSKdZX9mMFNQNqBbITxAK7lgcMSjHEATpJbgLWtztV29RIP86LYeIQWp77iL4mUIp32+37Oza5EueT2H2jVacbWlDCktknbs1pI1b85J3L\/9BstpHkbR6ZtYIx0UZ6NLv9lKQsY+VG7kO7mtIry8NRtCMGo1XyOH5kpgWHUm53+lvUU3gHALAtxtUduXIhmUqupr8H2FZmk\/9mtlkCKfICi\/wDOQkLH9FQA4GR2SrACT4r9ptQokX3kM9RL\/CumMLDYaVcA6x50eZyUJQmtSlrZpLeYpCNkecwjrP56f2WTPqmHWp8ta+9bETOwL73dP6V6a6DF9dpCKLeBMbtJA2ZzgRilA2+EApfFS3N5aa0e9Xmsb2dmr4Z82M9c3pmjVB51uTUKGiGE\/GC81yOfeME1Wxi175OjlZ2+N4i5q32wQfzrnOy68yaXbPC7Ngcf+LgJUcDKKtGzYvxV\/XwCAmVMbqEvYC2KVyGuQufUvjLr6svvy2o8phrEvdC5O0rPcjyq2+yeuTeJl3IZHJQOMfcC0PQpStBAnx+NqVuoc8VmTJaUEUJI5eSVWM4LzcuxwNyyL0n1cgfX8bF\/DTMWvS6bZNzYBZnlJVd2owSv\/auwVqhUsyS3qBImHKzpBLZGexYfAXypjHkctdNR8RNLTrU7Ztb5hgj7MPo5PhFBwlm+L\/+SXrb25UB\/5O7mzvBxwfIfzdhJ4JzoIi0nh+cKQI85t0UNvBT1cLe+zhyPR1spbFny7fN5S23yzBHd7LVq\/\/xe00cb8uIuOHTD2ia9mXea+UnqXkePqx4i7k2TkdJK0KIse3Vca6D\/75wgtPBsYPlsk2s\/ahSA7b9Nomg2YmTPzW7l+YbNLHOEGNV0IEqX9+nfIzySJ+4V6+lNSyocg8Q\/vUgoY3TEU0zKqdcUdT+7e5Udwc3Nu0pE8F5qm1EO7+7ugeB1CSpUA6zZ3TpLGkv9kLn1NW8Ld5UGnTAmN61bpikslL+MrMFLUoWd28w+Dh65nKKjbSsoxoYB4SDfzet7eFgn2tIrm9+bzQjR5S4XX+X2SPbDVA5IlOttuIi23F4\/DYHTAC3N04kNB3YQ9SLScSY22sEKhKZVH5Gn2P+cPJYfQmwLgbQMtuzPAba4yxss8OdXqmLO3wQGSNZwEmHFmd0KYYFAs42l2V07NYcTJhQ\/P7ToofppJPFELMQczhD+QxqtqjJPJ8iNy2AjLVwjTDIHQYr4wL4R70b8TtdwLo68Xmyr26Rg5WkFsNdtzG0YP8pjP2+Ji1tbrmNHTaFdJC9QfcVcebSO\/jkYZTe6GwPqTygknblWyj6u+7nIwn9jWpv1ZcxYkShU1BlZoAzNnvxtJKiCaIily32EG7AOy6BVt7d2+qrD2MQSGTAlp8Lqv1Dh5cut2\/tOjK2re77Jbr4ZEfqBcb+60esW8tUM+C5CegFVeTar0BdtGnnVWdomwDSnI7lt4y1uJWR+0Js3SQL1CtnnKUEYdzBDVB5vtwx\/hqd\/8h9qRFEO0DJGZxlXV\/7CLLNZqLAvklsfn2850EUlgsq9Kp\/nRwLhvEqZ7Nrcd7EGY2dTyJm2dCz9ztk5JiFn9gdUqF+W\/om1RSGm0WcX9KzRBR86plx8zqVOY2RE8KXOI3UoHF","iv":"59206e3de9dff8d8c85452091a73739f","s":"6859d1a8351b3d8f"}
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