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Chanel, Barneys face flak for pushing brand envelope

October 25, 2012

 

By Tricia Carr

Luxury marketers often take creative liberty with campaigns to build the coveted buzz-factor among their target audience. However, two recent instances from Chanel and Barneys New York show that public perception could change the meaning of a campaign.

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  1. Baccarat pulls incoming CEO from Printemps
  2. Roche Bobois furnishes boutique resort in Turks and Caicos
  3. Leading with pedigree, Range Rover promotes plug-in SUV
  4. Gucci channels spirit of giving
  5. Vestiaire Collective partners with influencers to combat fast fashion
  6. Authentic announces Barneys New York Residences in Tulum
  7. Burberry transforms customer experiences through digital innovation
  8. Luxury Unfiltered: Surface changes are not enough. Luxury must master the art of rebranding
  9. Chanel inspires natural beauty with ‘effortless’ campaign
  10. Off the Cuff: A Q&A with Stuart Weitzman's Kaisy Mae O’Reilly
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