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Advertising

Chanel, Barneys face flak for pushing brand envelope

October 25, 2012

 

By Tricia Carr

Luxury marketers often take creative liberty with campaigns to build the coveted buzz-factor among their target audience. However, two recent instances from Chanel and Barneys New York show that public perception could change the meaning of a campaign.

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  1. Bridging the generational divide in luxury fashion
  2. Dior goes for gold with flashy J'adore campaign
  3. Hermès applauds artisans in inspiring campaign
  4. Magic, melody guide holiday campaign from Cartier
  5. Archival Viktor & Rolf, Maison Margiela, Marni on view at Rome's MAXXI Museum
  6. Four Seasons, Giorgio Armani host winter pop-up
  7. The 1916 Company invests in jewelry vertical  
  8. Personalize luxury brand marketing strategies for lasting loyalty
  9. Montblanc cuts ribbon on concept flagship boutique in Chengdu
  10. The RealReal opens retail location in Houston
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