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Chanel, Barneys face flak for pushing brand envelope

October 25, 2012

 

By Tricia Carr

Luxury marketers often take creative liberty with campaigns to build the coveted buzz-factor among their target audience. However, two recent instances from Chanel and Barneys New York show that public perception could change the meaning of a campaign.

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  1. ‘Gen Z is looking to reconnect with the world around them’: Pinterest
  2. Is the sea of sameness killing luxury?
  3. L’Oréal hosts inaugural Longevity event in Paris
  4. Louis Vuitton welcomes actor Jeremy Allen White as ambassador
  5. Kering Eyewear acquires Italian manufacturer Lenti
  6. Tag Heuer circles back as Goodwood Festival of Speed sponsor
  7. Rebag links with Luxury Stores at Amazon
  8. Gucci uplifts GG Monogram in throwback campaign
  9. Luxury Unfiltered: Why brands must ditch the 4Ps of marketing in the midst of paradigm shifts
  10. ‘Bring Your Own Courvoisier’ campaign salutes culture, community
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