Retail
June 26, 2020
As China’s livestreaming battleground swells, we look at the market potential of Mogu, a social media and ecommerce fashion platform turned livestreamer. Image credit: Mogu
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","iv":"4b0f19fdd0a1556bfb6e187731535457","s":"354e4e68598ec464"}
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