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Will luxury brands lose status by selling on ShopBop’s wedding boutique?

March 7, 2011

Will luxury brands lose their status from selling on ShopBop's bridal boutique?

 

By Rachel Lamb

Luxury brands may want to think twice before saying “I do” to ShopBop’s upcoming wedding boutique as the consistent discounting of products may drop their status in the luxury sector.

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  1. Ferrari teams with Paramount Pictures ahead of ‘Gladiator II’ premiere
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  3. In Geneva, Christie’s records new high with Aga Khan emerald
  4. Viceroy Hotels debuts narrative-driven brand identity
  5. Art to comprise 11pc of UHNWI portfolios by 2026: Bank of America
  6. Belmond to launch new luxury sleeper train in England, Wales
  7. ‘Hermès in the Making’ pop-up continues world tour in Zurich
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  9. Diageo launches new division for luxury brands, experiences
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