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Will luxury brands lose status by selling on ShopBop’s wedding boutique?

March 7, 2011

Will luxury brands lose their status from selling on ShopBop's bridal boutique?

 

By Rachel Lamb

Luxury brands may want to think twice before saying “I do” to ShopBop’s upcoming wedding boutique as the consistent discounting of products may drop their status in the luxury sector.

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  1. Hermès renovates Four Seasons Macau store
  2. Luxury Unfiltered: Emotions, not transactions, will guide the luxury experience revolution
  3. Patek Philippe inaugurates San Francisco boutique
  4. New marketing chief takes reins at Equinox
  5. Inside Chanel celebrates 100 years of its signature N°5
  6. Roberto Coin brings in Hollywood heavyweight for global campaign
  7. BMW renews Atlanta Fashion Week sponsorship
  8. Les Roches launches private aviation postgraduate degree
  9. Subscribe now: Full access to 90,000+ articles, reports, videos and images
  10. PPR's brand makeover as Kering with owl motif to show new cultural vibe
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