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Retail

Will Instagram’s shoppable-photos strategy finally usher in social media sales?

November 3, 2016

Instagram's shoppable feed Instagram's shoppable feed

 

By Brielle Jaekel

Kate Spade, JackThreads and Warby Parker will be the first to usher in Instagram’s major move to commerce, allowing users to shop products featured in photos in a way that mirrors user behavior, which could mean social media shopping may finally see the adoption rate previously expected.

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  1. Luxury dips while tech disruptors drive $10.7T in brand value: Kantar
  2. The new administration eased independent contractor rules. Can luxury brands cheer?
  3. Rimowa honors the winners of its Rimowa Design Prize
  4. Audemars Piguet pop-up exhibition opens in Shanghai
  5. Mandarin Oriental restores Italian castle
  6. Aston Martin, Apple release CarPlay Ultra
  7. Dom Pérignon unveils ‘Creation is an Eternal Journey’ campaign
  8. Mercedes-AMG unveils collaboration with art collective MSCHF
  9. Chanel continues support for women directors with upcoming Tribeca Festival talk
  10. Valentino Garavani drops Nellcôte handbag campaign
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Luxury dips while tech disruptors drive $10.7T in brand value: Kantar
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