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Nov. 24, 2024
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Internet

Will Google +1 News have any effect on luxury brands?

April 8, 2011

Brands would be wise to buy market shares on search engines

 

By Rachel Lamb

Google +1 News, Google's solution to the Facebook “like” epidemic, could potentially act as a ranking system for brands looking to increase their prominence on the search engine, but it will do little to help a brand’s presence if consumers are not on board.

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  1. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
  2. The Ritz Carlton, Missoni launch beach club in Bali
  3. Baccarat pulls incoming CEO from Printemps
  4. ‘Hermès in the Making’ pop-up continues world tour in Zurich
  5. Lexus logs 25 years of 'December to Remember'
  6. Audemars Piguet unveils collaboration with artist Kaws
  7. Off the Cuff: A Q&A with Steinway & Sons' Ben Steiner
  8. 2024: The challenge for luxury amid global and regulatory changes
  9. Luxury Unfiltered: Burberry is on the brink of self-destruction as it taps a new CEO
  10. Luxury Unfiltered: The true cost of cutting luxury prices
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