Marketing
October 4, 2022
Half of the existing luxury brands today likely will not survive by 2030. They must deliver a best-in-class performance or risk becoming obsolete to Gen Z. Image credit: Shutterstock
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","iv":"b9fb34d004fd30281bf6822aee7f6235","s":"64ed560cf84e6e50"}
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