Marketing
October 4, 2022
Half of the existing luxury brands today likely will not survive by 2030. They must deliver a best-in-class performance or risk becoming obsolete to Gen Z. Image credit: Shutterstock
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","iv":"fd82e56663e1e0d2a767da61fff72bb7","s":"debb039523f42621"}
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