Marketing
October 4, 2022
Half of the existing luxury brands today likely will not survive by 2030. They must deliver a best-in-class performance or risk becoming obsolete to Gen Z. Image credit: Shutterstock
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","iv":"634e4694e546ec1f1fb53157dcc63444","s":"c9693d1ed233d89e"}
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