Marketing
October 4, 2022
Half of the existing luxury brands today likely will not survive by 2030. They must deliver a best-in-class performance or risk becoming obsolete to Gen Z. Image credit: Shutterstock
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","iv":"0c50b62e8ee3fc7c7ddb378b8af7c792","s":"7e57b13d9cd947e3"}
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