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Retail

Will easier Tmall access boost China luxury?

April 21, 2021

Alibaba-owned retail platform Tmall will make it easier for luxury brands to launch stores on its site, but is that good for China luxury? Image courtesy of Dior Alibaba-owned retail platform Tmall will make it easier for luxury brands to launch stores on its site, but is that good for China luxury? Image courtesy of Dior

 

By Adina-Laura Achim

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