Marketing
July 5, 2019
Hodinkee is one of many luxury businesses to jump on Apple Business Chat. Image credit: Hondinkee
By Brielle Jaekel
While WeChat has become such a prolific force in China, Western brands are rethinking how to interact with consumers via text message by leveraging Apple's Business Chat.
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