Marketing
July 5, 2019
Hodinkee is one of many luxury businesses to jump on Apple Business Chat. Image credit: Hondinkee
By Brielle Jaekel
While WeChat has become such a prolific force in China, Western brands are rethinking how to interact with consumers via text message by leveraging Apple's Business Chat.
{"ct":"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","iv":"47ad47ee8cc11527d1540954d9c47d5c","s":"0d71112a619fca96"}
Share your thoughts. Click here