Marketing
July 5, 2019
Hodinkee is one of many luxury businesses to jump on Apple Business Chat. Image credit: Hondinkee
By Brielle Jaekel
While WeChat has become such a prolific force in China, Western brands are rethinking how to interact with consumers via text message by leveraging Apple's Business Chat.
{"ct":"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","iv":"e456fb3333f4236c9d0f7a20c4f236a1","s":"d18fca113fe60557"}
Share your thoughts. Click here