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Nov. 17, 2024
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Apparel and accessories

Will Chinese consumers forgive Dior?

October 25, 2019

Perhaps the most important aspect of Dior’s bounce-back strategy was a component that was not specific to the crisis alone, but dependent on the brand’s long term commitment to the Chinese market. Image credit: Shutterstock Perhaps the most important aspect of Dior’s bounce-back strategy was a component that was not specific to the crisis alone, but dependent on the brand’s long term commitment to the Chinese market. Image credit: Shutterstock

 

By Zhuoxuan Peng

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  1. Dior creates ceremonial window displays from scratch, with scraps, for upcycled exhibition
  2. Dolce & Gabbana pops up in Portofino
  3. LVMH discloses ESG standing in latest report
  4. Custom Louis Vuitton looks to take center stage in digital auction
  5. Custom car from Aston Martin honors brand's ties to Bond franchise
  6. Acqua Di Parma, designer India Mahdavi craft holiday collection
  7. Louis Vuitton salutes canine culture with men's precollection, pop-up
  8. Burberry transforms customer experiences through digital innovation
  9. Dior reinvigorates Miss Dior with latest floral romance
  10. Moncler, Hoka team up for high-performance shoe
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