Apparel and accessories
April 8, 2022
Brioni has refreshed its image. But despite localization in its decor, the products do not engage with China. Can it pull off its ambitions of expansion? Image credit: Brioni
{"ct":"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","iv":"c0f21ded7186dc16975c007e7359d2cb","s":"25f17ea51878d363"}
Share your thoughts. Click here