Apparel and accessories
April 8, 2022
Brioni has refreshed its image. But despite localization in its decor, the products do not engage with China. Can it pull off its ambitions of expansion? Image credit: Brioni
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","iv":"93fbd670cca5ca58f997b045c209bc2b","s":"f96bb9e591b121bb"}
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