Apparel and accessories
April 8, 2022
Brioni has refreshed its image. But despite localization in its decor, the products do not engage with China. Can it pull off its ambitions of expansion? Image credit: Brioni
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","iv":"51df7592ca16136ee753e0d5f271ff38","s":"461bccd0e38807fd"}
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