Jewelry
December 4, 2020
Boucheron continues to roll out physical retail spots in China with a lavish new Beijing flagship. But will this invigorate the house’s digital strategy? Image courtesy of Boucheron
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","iv":"b9c12ed9dd06a867ba4c5b96931892e8","s":"b91a2661d911d94c"}
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