Jewelry
December 4, 2020
Boucheron continues to roll out physical retail spots in China with a lavish new Beijing flagship. But will this invigorate the house’s digital strategy? Image courtesy of Boucheron
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","iv":"043b25fdeb4b461f073dc9f95c107e68","s":"a1ff4a5bf31ed766"}
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