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Food and beverage

Why water is not just water when it is Chanel

July 20, 2021

A bottle of water averages around $2.50. Yet, here is why Chanel’s No.5 L’Eau was $75 — and why that was too little. Image credit: Chanel's Weibo A bottle of water averages around $2.50. Yet, here is why Chanel’s No.5 L’Eau was $75 — and why that was too little. Image credit: Chanel's Weibo

 

By Daniel Langer

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  1. Luxury Unfiltered: Crisis or opportunity? Why luxury brands must focus on strategy, not fear
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  5. IWC Schaffhausen wins top prize at Grand Prix D’Horlogerie de Genève 2024
  6. Fortnum & Mason debuts Christmas window collaboration with Edinas Paper
  7. 2024: The challenge for luxury amid global and regulatory changes
  8. Custom car from Aston Martin honors brand's ties to Bond franchise
  9. Acqua Di Parma, designer India Mahdavi craft holiday collection
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