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Dec. 27, 2024
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Apparel and accessories

Why vacationwear – yes, vacationwear – is the hot new trend in China

June 8, 2021

Focusing on new categories is an innovative way to boost revenue and market awareness, and one that is booming with young Chinese is vacationwear. Image credit: Dioriviera 2020 Collection, Dior/Pamela Hanson Focusing on new categories is an innovative way to boost revenue and market awareness, and one that is booming with young Chinese is vacationwear. Image credit: Dioriviera 2020 Collection, Dior/Pamela Hanson

 

By Adina-Laura Achim

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  1. 'Clash de Cartier' campaign explores dichotomy of dressing
  2. Luxury consumers trending toward goodness in purchases, values
  3. Leading with pedigree, Range Rover promotes plug-in SUV
  4. How luxury is the millennial’s unlikely weapon to fight social inequality
  5. Off the Cuff: A Q&A with Neiman Marcus' Stefanie Tsen Ward
  6. Saint Laurent Paris rebranding effort to settle over time
  7. Luxury Unfiltered: Burberry is on the brink of self-destruction as it taps a new CEO
  8. Dior reinvigorates Miss Dior with latest floral romance
  9. Just how disruptive is Airbnb for luxury hotels?
  10. Prada Group bucks slowdown with 18pc revenue boost
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