Marketing
March 28, 2023
Rather than highlight their brand origin, it is more important for luxury brands to develop full clarity on the specific role that they play in their clients' lives. Image credit: Shutterstock
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","iv":"5f4e556c59b48035bc1fffe4e15dcff6","s":"17b042a31faa0a33"}
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