Luxury Daily
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Marketing

Why the principles of premium and luxury marketing are changing

March 28, 2023

Rather than highlight their brand origin, it is more important for luxury brands to develop full clarity on the specific role that they play in their clients' lives. Image credit: Shutterstock Rather than highlight their brand origin, it is more important for luxury brands to develop full clarity on the specific role that they play in their clients' lives. Image credit: Shutterstock

 

By Daniel Langer

To read the entire article, please subscribe or