Marketing
April 21, 2020
The luxury market is more resilient than people realize, and if a brand is proactive rather than passive, it will thrive once the crisis is over. Image credit: Tesla
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","iv":"ea9c088ab562cb70e1134f4ddfee0b19","s":"52e9f8b130ebce64"}
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