Marketing
November 30, 2022
Brand storytelling is the foundation of the brand, while terms like “best in class” are simply objectives and not a direction. Image credit: Shutterstock
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","iv":"f5907aa344209401bfa66ab01efa7239","s":"cbdb9100e87b8f3d"}
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