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April 1, 2025
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Marketing

Why striving for ‘best-in-class’ service creates zero value for luxury brands

November 30, 2022

Brand storytelling is the foundation of the brand, while terms like “best in class” are simply objectives and not a direction. Image credit: Shutterstock Brand storytelling is the foundation of the brand, while terms like “best in class” are simply objectives and not a direction. Image credit: Shutterstock

 

By Daniel Langer

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  1. Richemont reveals plans for Watches and Wonders Geneva 2025
  2. Saks Global reassesses closure of Neiman Marcus store in Dallas
  3. Capri Holdings loses CFO
  4. Stella McCartney forges partnership with fungi leather company
  5. Porsche, DJ David Guetta turn up volume on electrification
  6. Fendi bends tradition with Silvia and The Baguette
  7. Don Julio 1942 launches first-ever global product collaboration
  8. Rimowa revives archival design in throwback campaign
  9. Resale market benefitting from luxury slowdown: report
  10. The future of successful luxury brand collaborations
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