Multichannel
August 11, 2014
The Wanelo iPhone app
By Chantal Tode
While mobile-only shoppers make up only a small percentage of consumers, retailers would still be wise to understand their needs because not only are they growing but they can provide important insight into how multichannel shoppers’ needs are evolving.
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","iv":"3ab5f02175067f98464545fe55417953","s":"8c26cc485563b45b"}
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