Marketing
September 1, 2020
Many luxury brands have struggled to fill their stores due to poor service. But this issue isn’t just unprofitable; it also destroys brand equity. Image credit: SSENSE, Haitong Zheng
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","iv":"a94332b4cd9b5a56ef9665f96324dc4c","s":"ccd22c519c6d7264"}
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