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May 6, 2015
Lorre White is founder president/CEO of White Light Consulting
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","iv":"a10872f9021398e1f82117e911276f45","s":"d7262668037ecf1c"}
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Great article. I often wonder why journos cannot match content to target – seems obvious.
Generally the UHNW group needs micro or 1-on-1 marketing which as you point out is expensive.