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May 6, 2015
Lorre White is founder president/CEO of White Light Consulting
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","iv":"c824405961b4d9fa614e94b5a7e07118","s":"c1916a93fdffd0bd"}
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Great article. I often wonder why journos cannot match content to target – seems obvious.
Generally the UHNW group needs micro or 1-on-1 marketing which as you point out is expensive.