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May 6, 2015
Lorre White is founder president/CEO of White Light Consulting
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","iv":"da85d238e8c906d8774a4567d1922cef","s":"e2dbdd22386c2e19"}
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Great article. I often wonder why journos cannot match content to target – seems obvious.
Generally the UHNW group needs micro or 1-on-1 marketing which as you point out is expensive.