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May 6, 2015
Lorre White is founder president/CEO of White Light Consulting
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","iv":"6114276cdb94cf7fca237591a83e3f59","s":"f664c7562fcfac9f"}
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Great article. I often wonder why journos cannot match content to target – seems obvious.
Generally the UHNW group needs micro or 1-on-1 marketing which as you point out is expensive.